Our Story

Story for AVANCN

One day, founder Betty decided to go to her mom's house to sort through twenty years of old stuff. As she was rummaging through the boxes, a brightly colored hand-sewn printed cotton book bag jumped out at her. The bag was made by her mom by cutting up old clothes and sewing them together through quilting, and it was given to Betty as a gift for the beginning of the school year. At this moment, Betty's thoughts were all over the place.
Infinite creative ideas emerged in Betty's mind, and she thought, "Why don't we pass on this precious folk craft? Why not let more people experience this deep love? This is the original intention of the birth of AVANCN brand. Avancn, a fusion of traditional folk craftsmanship, fashion and sustainability story, brings you not only a bag, but also a piece of precious memories and a connection with the past and the future. That is AVANCN.